Series 2061: Advertising and Publicity Production Files. 1995-2000.

Economic & Community Development (RG 76).



Files containing work orders, a few draft and work copies, and final copies of various advertising and publicity items produced by the Ramey Advertising Agency. Many of these items were developed for use by the Film Office and Tourism Division of the Dept. of Economic and Community Development (DECD). Among these items are numerous advertisements for trade and tourist publications, trade shows, conventions and conferences to be used statewide as well as nationally and internationally. Other items include flyers, brochures, letterhead and envelopes, event invitations and programs, tour planning guides, travel agent training programs, and calendars of events. Files are arranged chronologically.


These files constitute the bulk of print advertising handled by the Ramey Advertising Agency after winning the bid for the DECD’s advertising and publicity jobs. A complete list of the items contained in these files is available through the Official Records office; however, a sample page from this list (illustrating the scope of the DECD’s outreach) may be found on the following page.


 
As of 05/20/2003

2061 Advertising and Publicity Production Files. 1995-2000
        Economic & Community Development

 
1995 - 1996 (May)18861
1996 (June) - 199718862
1998 - 200018863
Oversized items (see list)18864
Oversized items (see list)18865

Series 2061

Page 2 – Sample Listing



Box Contents List


Series 2061 – Advertising and Publicity Production Files


BOX 18861


1995 (Jan.) National Motorcoach Network Invitation

1995 (Jan.) MS Meeting Planner Reception Invitation

1995 (Jan.) Letterhead – Division of Tourism Development

1995 (Jan.) Hunting and Fishing Guide Ad – Division of Tourism

1995 (Jan.) “Your Favorite Color” Invitations – NTA Block Party

1995 (Jan.) Calendar of Events – May thru October 1995

1995 (Feb.) Public Relations flyer – Media Resources, Feature Stories

1995 (Feb.) Memphis/MS Project – “America’s Blues Alley”

1995 (Feb.) MS Blitz Invitation

1995 (March) “A Taste of MS” Invitation

1995 (March) Large Envelope – tyvek

1995 (April) Bumper Sticker – “Birthplace of Elvis, BB King & the Blues”

1995 (April) Wildlife Outfitter insert – lists private outfitters and guides

1995 (April) ESSTO Awards

1995 (May) 1995 Calendar – Paul Brown

1995 (May) State Games Ad – program ad

1995 (May) Behind the Wheel Ad

1995 (June) Miss Teen of America – program ad

1995 (June) 6 Month Calendar – events Nov. ’95 – April ’96

1995 (June) Invitation – blank

1995 (June) Thank You notes – blank

1995 (June) Wildlife Ad – Saltwater fishing

1995 (June) Ethnic Heritage Ad – “Sunday Congregation”

1995 (June) Ethnic Heritage Ad – “Smith Robertson Museum

1995 (June) Bed and Breakfast Guide and Ad – “Porch Swing”

1995 (June) Bed and Breakfast Ad – “Staircase”

1995 (June) Civil War Ad – “Southern Steel”

1995 (June) Business Trade Ad – “Gaming/Beach”

1995 (June) Concept – State Parks

1995 (June) History and Heritage Ad

1995 (June) Wildlife Ad – “Waterfowl”

1995 (June) Unique Places Ad – Neshoba County Fair

1995 (June) Tourism Presentation – slide show

1995 (June) Travel Agents Ad – “Tommy’s”

Box Contents List


Series 2061 – Advertising and Publicity Production Files




BOX 18861


1995 (Jan.) National Motorcoach Network Invitation

1995 (Jan.) MS Meeting Planner Reception Invitation

1995 (Jan.) Letterhead – Division of Tourism Development

1995 (Jan.) Hunting and Fishing Guide Ad – Division of Tourism

1995 (Jan.) “Your Favorite Color” Invitations – NTA Block Party

1995 (Jan.) Calendar of Events – May thru October 1995

1995 (Feb.) Public Relations flyer – Media Resources, Feature Stories

1995 (Feb.) Memphis/MS Project – “America’s Blues Alley”

1995 (Feb.) MS Blitz Invitation

1995 (March) “A Taste of MS” Invitation

1995 (March) Large Envelope – tyvek

1995 (April) Bumper Sticker – “Birthplace of Elvis, BB King & the Blues”

1995 (April) Wildlife Outfitter insert – lists private outfitters and guides

1995 (April) ESSTO Awards

1995 (May) 1995 Calendar – Paul Brown

1995 (May) State Games Ad – program ad

1995 (May) Behind the Wheel Ad

1995 (June) Miss Teen of America – program ad

1995 (June) 6 Month Calendar – events Nov. ’95 – April ’96

1995 (June) Invitation – blank

1995 (June) Thank You notes – blank

1995 (June) Wildlife Ad – Saltwater fishing

1995 (June) Ethnic Heritage Ad – “Sunday Congregation”

1995 (June) Ethnic Heritage Ad – “Smith Robertson Museum

1995 (June) Bed and Breakfast Guide and Ad – “Porch Swing”

1995 (June) Bed and Breakfast Ad – “Staircase”

1995 (June) Civil War Ad – “Southern Steel”

1995 (June) Business Trade Ad – “Gaming/Beach”

1995 (June) Concept – State Parks

1995 (June) History and Heritage Ad

1995 (June) Wildlife Ad – “Waterfowl”

1995 (June) Unique Places Ad – Neshoba County Fair

1995 (June) Tourism Presentation – slide show

1995 (June) Travel Agents Ad – “Tommy’s”

1995 (July) Group Travel Planner

1995 (July) MS Logo

1995 (July) Outfitters Guide

1995 (July) Tour Itinerary Guide kit


Box 18861 (cont.’d)


1995 (July) MS Vacation Survey – direct mail research

1995 (July) BRC (Blank Reply Card) – Meetings & Conventions (M & C)

1995 (Aug.) Calendar of Events – October

1995 (Aug.) World Gaming Expo invitation – reply card

1995 (Sept.) Calendar of Events – November

1995 (Sept.) Public Relations flyer – reprint

1995 (Oct.) Table Top Display – Meetings and Conventions

1995 (Oct.) FAM Tour program – MS Meeting Expo and Conference

1995 (Oct.) FAM Tour Teaser – MS Meeting Expo and Conference

1995 (Oct.) Postcard/Teaser – Travel South Showcase

1995 (Oct.) Invitation/Ticket – Travel South Showcase

1995 (Oct.) T-shirt art design – Travel South Showcase

1995 (Oct.) Program – Travel South Showcase

1995 (Oct.) Backdrop – Travel South Showcase

1995 (Oct.) Game Show Script – Travel South Showcase

1995 (Oct.) Invitations/Tour Operator – FAM Tours

1995 (Oct.) Envelopes – reprint

1995 (Oct.) Casino Guide Insert

1995 (Oct.) “Magnolia Park” - Meeting and Conventions Ad

1995 (Nov.) “Checkers” Ad – Unique Places

1995 (Nov.) National Cutting Horse Association (NCHA) Ad

1995 (Nov.) “Southern Steel” Ad – Standing on Sacred Ground

1995 (Nov.) Travel Planner – reprint

1995 (Dec.) “Ocean Springs” Ad – Palm tree

1995 (Dec.) Civil War Re-enactment Calendar

1995 (Dec.) “Blue Heron” Ad – State Parks

1995 (Dec.) “Cedar Grove Ad – History and Heritage

1995 (Dec.) Lobby Poster – Travel South Showcase

1995 (Dec.) Delegation ID – Travel South Showcase

1995 (Dec.) Centerpieces – Travel South Showcase

1995 (Dec.) Planning – “A Palm Tree in MS”

1995 (Dec.) Front Panel – Highway map


1996 Calendar


1996 (Jan.) Calendar of Events – May thru October

1996 (Jan.) Nashville Network – 1996 Upfront Advertising Package

1996 (Jan.) Image TV – 60 second spot

1996 (Jan.) Logo sheet

1996 (Jan.) Casino Ad

1996 (Jan.) Materials/Governor’s Conference – Race car ad shoot

1996 (Feb.) Outfitters Guide – update

1996 (Feb.) Ad thanking “A Time to Kill” cast and crew


Box 18861 (cont.’d)


1996 (Feb.) Ad thanking Sandra Bullock – “A Time to Kill”

1996 (Feb.) Governor’s Mansion brochure - reprint

1996 (Feb.) “A Taste of MS” invitation

1996 (Feb.) Self-Inking Stamp – Group Travel

1996 (Mar.) Casino Guide – revised

1996 (Mar.) MSU Bulldog Ad – Final Four

1996 (Mar.) Pan Guide – Film Office

1996 (Mar.) Film Office – direct mail post it notes

1996 (Mar.) Sales Mission specialty items

1996 (Mar.) Tour Operator FAM Invitation

1996 (Mar.) Lobby Poster – NCHA Event

1996 (Mar.) Sales Mission Teaser – MS Rollin’ Revue

1996 (Mar) Sales Mission Direct Mail – MS Rollin’ Revue

1996 (Apr.) PR flyer – revised

1996 (Apr.) PR Slides dupes – Re-enactment Calendar Ad

1996 (Apr.) Seven Friendly Volumes – Official guide for Travel and

Leisure Show Canada

1996 (Apr.) Reporter’s Pad – MS Warmest Welcome logo

1996 (Apr.) BRC – generic flyer

1996 (Apr.) Matching Grants Application form

1996 (Apr.) Matching Grants guidelines

1996 (May) Travel Planner

1996 (May) Travel Planner Ad

1996 (May) Travel Planner Ad – headings

1996 (May) Mailing labels – Travel Agent Magazine

1996 (May) Generic flyer – British version

1996 (May) Generic flyer – German version

1996 (May) BRC Insert – Meeting Manager

1996 (May) Chunky River Ad – raft race

1996 (May) “Crossroads” Ad – Music Heritage

1996 (May) Easel Board – Palaces Exhibit

1996 (May) Meeting Planner’s Guide – revised

1996 (May) Monmouth Ad – “Cupid” - Bed and Breakfast

1996 (May) Oxford Ad – Arts and Architecture

1996 (May) Beauvoir Ad – Civil War

1996 (May) Taylor Grocery Ad – Unique Places

1996 (May) “Blue Heron” Ad – State Parks

1996 (May) Group Tour Leaders Ad

1996 (May) Casino Ad

1996 (May) “Staircase” Ad – Bed and Breakfast

1996 (May) “Tommy’s” Ad – Music Heritage

1996 (May) Magnolia Park Ad

1996 (May) Neshoba County Fair Ad – Unique Places


Box 18861 (cont.’d)


1996 (May) “Bronze Guns” Ad – Civil War

1996 (May) “Last Man Fell” insert

1996 (May) Cedar Grove Ad – History and Heritage

1996 (May) “Sunday Congregation” Ad – Ethnic Heritage

1996 (May) Smith Robertson Museum Ad – Ethnic Heritage

1996 (May) Windsor Ad – Arts and Architecture

1996 (May) Ocean Springs Ad – Arts and Architecture

1996 (May) Gulf Isle Ad – Outdoor Recreation

1996 (May) Magnolia Park Ad – Meetings and Conventions

1996 (May) “Gaming/Beach” Ad – Bus/Motorcoach Trade

1996 (May) “Porch Swing” Ad – Bus/Motorcoach Trade

1996 (May) “Elvis” Ad – Bus/Motorcoach Trade





Box 18862


1996 (June) Travel Sales Course and Travel Agents Magazine

1996 (June) State Games Ad

1996 (June) TTRA Program – relayout

1996 (June) “A Vacation You Won’t Find In Any Record Store” Ad –

Music Heritage

1996 (June) “Crossroads” Ad – Music Heritage

1996 (June) “Mojo” Ad – Music Heritage

1996 (June) Travel Planner – reprint

1996 (June) Re-enactment Calendar Ad – Civil War

1996 (June) Travel Planner Ad

1996 (June) “Volumes” Ad – Brochure listings

1996 (June) Ad reprints – 24 ads

1996 (June) Hunting Ad – Turkey

1996 (June) Fishing Ad

1996 (June) Golf Ad

1996 (June) Rewards Program – MS Travel Specialist Sales Course

1996 (July) Materials – Tourism Summit

1996 (July) Gift Cards – Travel Agent Course

1996 (July) Outfitters Guide – revised

1996 (July) Canadian Vacation Guide Ad

1996 (July) BRC – Meetings and Conventions

1996 (July) World Gaming Expo Ad

1996 (July) World Gamin Expo – MS Reception Invitation

1996 (July) MTPA Insert

1996 (July) Travel Planner Ad – “Relax”


Box 18862 (cont.’d)


1996 (July) Travel Planner Ad – “Pack a Good Book”

1996 (Aug.) TTRA Program – reprint

1996 (Aug.) Canton Stage Ad – Film Office

1996 (Aug.) Group Travel Planner – revised

1996 (Aug.) Holiday Travel Guide Cover

1996 (Aug.) Hotel/Motel Directory

1996 (Aug.) Lobby Poster – World Gaming Expo – TSSW and Choctaw

logos

1996 (Aug.) FYI foldover cards

1996 (Aug.) 1996 Spring Southeast Tourism insert

1996 (Sept.) Civil War Guide – reprint

1996 (Sept.) MS Business Journal Article

1996 (Sept.) Film Office Envelope

1996 (Sept.) Film Office Folder

1996 (Sept.) Official Travel Industry Directory Ad

1996 (Oct.) Group Tour Leader Ad – Bus/Motorcoach Trade

1996 (Oct.) MS Vacation Travel Guide Insert

1996 (Oct.) Copy and Photos – 1997 MS Vacation Travel Guide

1996 (Oct.) STS Vacation Travel Guide – copy and photos for insert

1996 (Oct.) Travel Planner Ad

1996 (Oct.) Gulf Isle Ad – Outdoor Recreation

1996 (Oct.) Conde Nast Traveler Insert

1996 (Oct.) Meetings and Conventions Expo Teaser

1996 (Oct.) M & C Expo Invitation

1996 (Nov.) Gaming Ad – Generic thank you

1996 (Nov.) Growth Ad – MSAE Membership Directory

1996 (Nov.) National Black Caucus Program ad

1996 (Nov.) Wall Chart – Media Placement Overview

1996 (Nov.) BRC insert for Agenda

1996 (Nov.) Business Card – A Taste of MS

1996 (Nov.) Window Decal – MS Travel Specialist

1996 (Nov.) National Geographic Traveler insert

1996 (Dec.) Travel South Showcase Invitations/Masks

1996 (Dec.) Travel South Showcase Invitations/Masks

1996 (Dec.) Travel South Showcase Teaser

1996 (Dec.) Pans Guide – MS Film Office

1996 (Dec.) Travel Planner Envelope

1996 (Dec.) Group Travel Planner – mailing labels

1996 (Dec.) Information Cards – M & C

1996 (Dec.) Meeting Planner’s Guide – mailing labels

1996 (Dec.) Group Tour – Information Card

1996 (Dec.) Meeting Planner Ad



Box 18862 (cont.’d)


1997 (Jan.) Rollin’ Revue – Direct Mail

1997 (Jan.) Rollin’ Revue – Teaser

1997 (Jan.) FAM Tour Invitation

1997 (Jan.) Taste of MS Invitation

1997 (Jan.) “Ghosts of Mississippi” – Thank You ad

1997 (Jan.) Governor’s Conference on Tourism Program

1997 (Jan.) Rob Reiner Congratulations Ad

1997 (Jan.) Calendar of Events – May thru October

1997 (Jan.) Tour Escort Manual

1997 (Jan.) Generic flyer

1997 (Feb.) Joel Schumacher Congratulations Ad

1997 (Feb.) Pocket Folder – Film Office

1997 (Feb.) Taste of MS flyer/menu

1997 (Mar.) Meetings and Conventions Expo Program

1997 (Mar.) Film Office – Independent Films Ad

1997 (Apr.) Travel Planner Postcard

1997 (Apr.) Casino Ad

1997 (Apr.) Banners – Welcome Centers

1997 (Apr.) Tourism Info Cards

1997 (May) Matching Grants Program Application

1997 (May) Brochure Shells Reprint – Group Tour

1997 (May) Coupon – Rand McNally Road Atlas

1997 (June) Castle Rock 10th Anniversary Ad – Film Office

1997 (June) Golf Digest Ad

1997 (June) USA Getaway Guide Insert

1997 (July) OTID – Travel Agent Magazine Ad

1997 (July) BRC – Meetings and Conventions

1997 (July) Co-op Shell Ad – Group Trade

1997 (July) Co-op Shell Ad – Meetings and Conventions

1997 (July) Display photos – Meetings and Conventions

1997 (July) Outfitters Guide – Revised

1997 (July) 1997 Conversion Study Survey Revision

1997 (July) 1997 STS Canadian Vacation Guide Insert – reprint

1997 (July) Mississippi Tour Guide Ad

1997 (July) Travel Planner Ad – Living Blues Magazine

1997 (July) Travel South Postcard #1

1997 (July) Travel South Postcard #2

1997 (July) Location & Production Guide – Film Office

1997 (July) Travel South Invitation

1997 (July) Travel South Teaser ’98

1997 (Aug.) Arrows Ad

1997 (Aug.) Bingo Card – Travel Agent Gaming Expo

1997 (Aug.) AFI Ad – Film Office


Box 18862 (cont.’d)


1997 (Aug.) 25th Anniversary Logo – Film Office

1997 (Aug.) Film Office Guides Ad

1997 (Aug.) Trade Show Signage

1997 (Sept.) Innkeepers Register Ad – Travel Planner

1997 (Sept.) Vacation Survey – Nov. 24th mailing

1997 (Sept.) BB King Salute

1997 (Sept.) Magnolia Football Classic ’97

1997 (Oct.) Enchanted Voyage to Zanzibafari Video

1997 (Oct.) Versailles Print Ad

1997 (Oct.) Convertible Ad

1997 (Oct.) RV Ad

1997 (Oct.) new Golf Ad

1997 (Oct.) Calendar of Events – May thru October ’98

1997 (Oct.) ABA Brochure Slides

1997 ( Oct.) Casino Strip Ad

1997 (Nov.) NCHA Eastern Championship Preshow flyer

1997 (Nov.) Note Card reprint

1997 (Nov.) Meeting Planner’s Guide – revised

1997 (Dec.) Generic flyer – reprint





Box 11863


undated MS Stock Photography Book

1998 1998 Official Highway

1998 (Feb.) Travel Planner – revised

1998 (Feb.) Group Travel Planner – revised

1998 (May) Matching Grants Guidelines and Application – revised

1998 (May) Arrows Ad – Film Office

1998 (May) Film Office Guides Ad

1998 (May) Hotels Ad – Meetings and Conventions

1998 (May) Convertible Ad

1998 (May) Casino Ad

1998 (May) Growth Ad

1998 (June) Group Tour Planner – redesign

1998 (June) Internet Maintenance – Hunting Seasons

1998 (July) FAM Tour Invitation – MS Travel Specialist

1998 (July) 4C Slide & Copy – Group Travel

1998 (Aug.) Bingo Card redesign – Tour Expo ’98

1998 (Sept.) FYI Card – estimate

1998 (Sept.) Conde Nast Insert


Box 18863 (cont.’d)


1998 (Nov.) Golf Ad – “The proper approach to stress’

1998 (Nov.) Casino Guide

1998 (Nov.) Beach Ad

1998 (Nov.) Civil War Ad – “Tension release”

1998 (Nov.) Golf Ad

1998 (Nov.) Casino Ad – “A refreshing night of insomnia”

1998 (Nov.) Blues Ad – “Group therapy”

1998 (Nov.) Golf Ad – “Breathe fresh air”

1998 (Nov.) Play Casino Ad

1998 (Nov.) Antebellum Ad – “Over 150 years of relaxation”

1998 (Nov.) Eat Grits Ad

1998 (Nov.) Sing Blues Ad – “How to sing the blues”

1998 (Nov.) Wage War Ad – “How to wage war”

1998 (Nov.) Iced Tea Ad – “How to drink iced tea”

1998 (Dec.) STS reprint – Spring insert

1998 (Dec.) NCHA Ad

1998 (Dec.) Generic Covers

1998 (Dec.) Miscellaneous Jobs Produced list – 1998

1999 (Jan.) Meeting Planners Guide

1999 (Jan.) Certificate of Achievement – MS Travel Agent Specialist

1999 (Feb.) Bingo Card – Gaming & Specialty Travel Expo and Southern

Destinations Showcase

1999 (Feb.) Window Decal revised – MS Travel Agent Specialist

1999 (Mar.) PR flyer – revised

1999 (May) New York Picnic

1999 (May) BRC – Golf Magazine

1999 (May) BRC - Ladies Home Journal

1999 (May) Golf Ad – “450 Excellent sites to call”

1999 (July) Travel Planner Ad – “Recipe”

1999 (July) Play Casino Ad

1999 (July) Antebellum Ad – “Test your luck” - Group Trade

1999 (July) “How to wage war” Ad

1999 (July) Hotels Ad – “Over 8,000 new rooms

1999 (July) Play Golf Ad – “How to get away with shooting birdies”

1999 (July) Civil War Ad – “Gaze at thousands of antiques”

1999 (July) Travel Planner ad – “Relax with a good vacation”

1999 (July) Growth Ad – “Presenting 16 new meeting facilities”

1999 (July) Travel Planner ad – “Take a vacation in the comfort of your

own home”

1999 (July) Travel Planner ad – “What you are about to read”

1999 (July) Travel Planner ad – “Pack a good book”

1999 (July) Travel Planner ad – “A field guide for those with eagles and

birdies in mind”


Box 18863 (cont.’d)


1999 (July) Travel Planner ad – “Read”

1999 (July) “Discover amazing spiral suitcases” Beach ad – Group

Trade

1999 (July) “How to eat grits” ad

1999 (July) Golf ad – “Now offering over 150 stress management

courses

1999 (July) Golf Ad – “Heads you play another round”

1999 (July) Antebellum Ad – “Fifty years after television”

1999 (July) Film Office Guides

1999 (July) Film listings – Film Office

1999 (Sept.) Concepts – Film Office ads

1999 (July) “Iced Tea” ad

1999 (July) “Sing the blues “ ad


2000 2000 Calendar of Events

2000 Reward Your Life with MS – retirement ad

2000 Retirement





Box 18864 (oversized items)


1996 (April) Brochure shell

1996 (June) Ad reprints

1996 (Dec.) Travel South Showcase Invitations/Masks

1997 (July) Location and Production Guide Cover – Film Office

1997 (Dec.) Generic flyer – reprint

1998 (Aug.) Sample Travel Planner – Binder with reprint changes

1999 (July) Antebellum Ad –Group Travel





Box 18865 (oversized items)


1995 (Oct.) Program – Travel South Showcase

1996 (May) Poster – MS Melody

1998 (Feb.) Travel Planner revised – Photo proofs

1998 (Aug.) African-American Heritage Tour – Itinerary ideas

1998 (Aug.) Sample Travel Planner and Proofs

1998 (Aug.) Attractions Guide Proofs